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cmc <hello@cleberg.net> · 2026-06-30 02:12 UTC

publish new post: internet

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1#+date: [2026-06-29 Mon 21:12:00]
2#+title: The Internet I Grew Up With Doesn’t Exist Anymore
3#+description:
4#+slug: internet
5#+filetags: :personal:web:
6#+draft: t
7
8* Introduction
9
10The internet; what can I say? It's the driving force behind nearly the whole
11world today - economies, countries, communities, and more run solely on the
12internet these days.
13
14However, it wasn't always this way.
15
16Once upon a time, the internet didn't even exist. When it did, the internet was
17a *place*. It was a place you went. You selectively chose to visit the internet,
18based on your own free will.
19
20If you wanted to visit a chat room, or perhaps preview a fancy new Flash game,
21you visited the internet for a few minutes in the evening before going back to
22your family or friends.
23
24This has changed dramatically in the last 20-30 years. Today, it's 2026 and
25woven into nearly every part of daily life for the majority of the Earth's
26population.
27
28Let's do a quick checklist and see what requires the internet or becomes tedious
29if we opt not to use the internet (yes, this list is tedious on purpose):
30- Banking
31- Paying bills
32- Taxes
33- Shopping
34- Watching TV or movies
35- Listening to music
36- Reading the news
37- Looking up directions
38- Ordering food
39- Booking travel
40- Messaging friends and family
41- Video calls
42- Playing most modern video games
43- Downloading software updates
44- Activating new devices
45- Backing up photos
46- Storing files
47- Finding a restaurant
48- Reading reviews
49- Checking the weather
50- Looking up a recipe
51- Researching almost anything
52- Applying for a job
53- Remote work
54- School and homework
55- Medical records
56- Scheduling appointments
57- Government services
58- Renewing licenses
59- Filing insurance claims
60- Managing investments
61- Home security cameras
62- Smart home devices
63- Navigation in your car
64- Finding a phone number
65- Dating
66- Selling used items
67- Buying event tickets
68- Boarding a flight
69- Receiving package updates
70- Authentication (2FA)
71- Password management
72- Identity verification
73
74What a list. How fun. I love being absolutely restricted to a specific
75technology or method with little to no options.
76
77Joking aside, this post is my personal reflection of the internet, and perhaps
78tech and life in general, over my lifetime. I was born in the late 1990s, but
79was also born in a rural area of the USA, so I have been privileged to see
80technology evolve from the "my stereo is the highest tech equipment in my house"
81stage to the "I have all of human history in my pocket" stages.
82
83This post is about remembering these moments from my perspective, regardless of
84whether the evolutions have been good or bad.
85
86As you read on, *please* (*PLEASE!*) send me an email if this post sparks a memory
87or you have thoughts. I genuinely enjoy hearing these stories from anyone, and I
88push for you to send me them as you think of them.
89
90* 2001: The Family Computer
91
92The family computer. What a throwback. Perhaps you even had a [[https://en.wikipedia.org/wiki/Third_place][third place]]
93computer you visited. Wherever, whatever that computer was - think of that
94computer as you read this. I will be speaking from my perspective and I hope it
95resounds with someone out there.
96
97I recall coming home from school, getting through required chores, homework, or
98anything else first. Perhaps you had siblings with which you shared the computer
99or the TV.
100
101In my case, we owned an early 2000s Gateway tower PC. A beautiful (read: ugly),
102beige Gateway computer with the spotted cow on it. It sat on a big "oak" hutch,
103with integrated file-compatible drawers and specific spots for your matching
104beige desktop speakers.
105
106#+caption: Gateway Ad from 1992
107[[https://www.vice.com/wp-content/uploads/sites/2/2019/08/1565048739851-image3.png]]
108
109To use the computer, you likely turned on a very heavy CRT monitor. Perhaps it
110even flickered, emitted you a static buzz, or showed a wavy pattern in the
111graphics. This was the epitome of 2000s technology and people loved it.
112
113#+being_quote
114*Side note*: We owned a heavy, wooden CRT TV set from the 1970s or 1980s that hid
115all buttons behind a fake, black "speaker" that you could press to pop open. A
116decade or two after we had tossed this TV into our barn for disposal, my brother
117an I took turns hitting the glass screen it as hard as we could with a baseball
118bat.
119
120It never left a mark, regardless of how hard we hit it. Why don't we produce
121that quality anymore?
122#+end_quote
123
124If you wanted to use the computer, you had to press a very heavy, circular
125button that would emit a memorable CLUNK as you engaged the button within the
126PC. This would result in an airplane level of whirring while it used maybe a few
127GB of memory and hard drive storage to boot up [[https://en.wikipedia.org/wiki/Windows_95][Windows 95]].
128
129#+caption: Windows 95 Desktop
130[[https://upload.wikimedia.org/wikipedia/en/e/eb/Windows_95_at_first_run.png]]
131
132At this point, the world was your oyster. You could do so many things that
133humans throughout history couldn't do:
134- Open multiple programs *at the same time*. Scientists were baffled.
135- Minimize a window, then bring it back later. Pure sorcery.
136- Move files by dragging them with your mouse. We truly lived in the future.
137- Change the color of every pixel in *Paint*. Michelangelo could never.
138- Hear your speakers make a loud POP every time Windows started. Reassuring.
139- Watch a progress bar slowly fill from left to right while estimating "time to
140 complete" at 800 years. Entertainment for the whole family.
141- Crash the entire computer because you opened one too many programs. Unlimited
142 power comes with responsibility.
143
144If you were luckier than I was, you also had access to the *INTERNET* at this
145point. The cyberspace where you transmitted your energy through hyperwaves to
146digital ends of the earth (i.e., sent a message to a stranger).
147
148My family had a dial-up modem until the mid-2000s, so I was rarely to use the
149internet at this point. The extent of my experience spanned between our family
150computer (used for games, documents, and wasting time exploring every single
151menu and application available in Windows) and the church computer lab
152(containing even older computers, somehow).
153
154At this point, there was no ritual to the internet or even to the computer
155itself. The computer was a tool used for specific tasks, such as my mother
156designing pamphlets in some obscure program for printing, or for fun.
157
158Often times, you would sit down with no particular destination. You were
159*exploring*. I use that word specifically because it's how I truly felt. Whenever
160I turned on a computer, I was exploring a digital universe that had not been
161charted before.
162
163At this point, the internet was a distinct place you visited. Or, could ignore.
164If you didn't like computers or the internet, no worries. You could ignore it as
165much as you'd like.
166
167* 2004: Exploring the Web
168
169The internet stopped feeling like a software.
170
171It became its own world.
172
173This is the point in my life where the internet became real. I wasn't a pioneer
174by any means, unless we're talking about [[https://en.wikipedia.org/wiki/The_Oregon_Trail_(1971_video_game)][The Oregon Trail]], but I was willing to
175test and brute force any system through sheer curiosity, from a very early age.
176
177At this time, we launched [[https://en.wikipedia.org/wiki/Internet_Explorer][Internet Explorer]] and loaded up your favorite search
178engine. Perhaps it was Yahoo!, Altavista, MSN, Google, or something else.
179
180This was probably your home page, your default search engine in the browser, and
181had an annoying toolbar installed on top of the browser itself. If you were
182silly enough (like me), you had numerous toolbars that sacrificed valuable
183screen space for the sake of /nothing/.
184
185Suddenly, you could find almost anything ever uploaded to the internet. Some
186options could be:
187- A walkthrough for the level you were stuck on.
188- A fan site dedicated to your favorite TV show.
189- A forum with 12 members arguing about phreaking.
190- A Flash game that somehow consumed your entire afternoon.
191- Someone's personal blog documenting their life in excruciating detail.
192
193More than this, the internet always felt *enormous* at this stage. No matter how
194much you explored, searched, or cataloged, you never had the full image. The
195internet was endless, borderless, and expansive. There was always a new rabbit
196hole waiting for you. Even if you had to watch every image slowly appear one
197horizontal line at a time.
198
199Before moving on to the next section, do you remember the [[https://www.spacejam.com/1996/][1996 SpaceJame
200website]]? What a modern marvel. Honestly one of the world's wonders.
201
202* 2007: Living There
203
204Here we are. The part of this post I recall most vividly. The mid-2000s were a
205phenomenal time in my personal history, as they were my transformative years. As
206it relates to computing and the internet, this means that the mid-2000s were the
207years of my utmost exploration, exploitation, and emancipation.
208
209Where do I even start? Perhaps we start with the state of the internet and what
210exactly was available online. Perhaps this is triggering for certain readers,
211and I apologize if it is, but it is the way the internet was at the time.
212
213If you wanted to see gruesome videos of executions, suicides, or the pain
214olympics, all it took was a single search and your search engine would happily
215return any results relevant to the words you typed.
216
217If you wanted to share information over the internet at this point, you probably
218had an email from a site like AOL, Hotmail, Yahoo, Gmail, or your ISP
219(Roadrunner, anyone?). Additionally, at this point, webmail clients were
220extremely popular and most users would launch the webmail clients from their
221providers to participate in email.
222
223Those of us who were /cool/ used things like MSN Messenger, AIM, etc. to chat
224quickly without having to use an email. You could even use little pictures that
225provided emotional reactions for you! Oh my goodness, what a time.
226
227#+caption: MSN Messenger Emoticons
228[[https://img.cleberg.net/blog/20260627-internet/msn_emojis.webp]]
229
230Beyond chatting, the next big thing coming in the digital space was gaming. At
231this time, it was seen as perhaps a silly side-hobby for some. While there may
232have been some money in it for a few select games, most were not profitable -
233they were created for other reasons, such as genuine intrigue in mechanics,
234users' fun, and curiosity.
235
236Games and game companies like [[https://en.wikipedia.org/wiki/RuneScape][Runescape]], [[https://en.wikipedia.org/wiki/Miniclip][Miniclip]] (8 Ball Pool, Agar.io, Doodle
237Army), [[https://en.wikipedia.org/wiki/Club_Penguin][Club Penguin]], [[https://en.wikipedia.org/wiki/Wizard101][Wizards 101]], and more dominated the scene in the mid-2000s.
238
239Beyond gaming, this was the age of users learning how to launch their own blogs,
240vlogs, websites, and more.
241
242For example, let's look at [[https://en.wikipedia.org/wiki/GeoCities][GeoCities]] (1994-2009) and [[https://en.wikipedia.org/wiki/Tumblr][Tumblr]] (2007-present).
243These websites rapidly evolved the internet's landscape, as they offered a free
244method for anyone to deploy a website or blog.
245
246Imagine being a young person, or a high schooler, or a college student, or an
247adult in 2009. You have access to the internet and an interest in /something/ out
248there in the world. You do a quick search and find a page related to it on
249GeoCities or Tumblr, leading you down a hyperlink rabbit hole.
250
251If you were properly motivated at this time, you may wonder: "How do I do this?
252Can I create a page like this?" The answer was yes, and it was easy! A few
253minutes later, you could have your own site. There were few, if any,
254restrictions on what you could publish online.
255
256This could lead you to learning HTML and CSS, as many users wanted to customize
257their sites, which generally leads to users discovering the freedom of ownining
258their own sites. This included things like mail signatures, avatars,
259forum-specific usernames and more.
260
261The end result? Everyone could have their own corner of the internet.
262
263There was space for everyone and it was distinct. You could tell, both visually
264and otherwise, that a site belonged to someone specific. It was property,
265individually owned and updated by a human somewhere on Earth.
266
267* 2012: When Everything Started Changing
268
269Let's jump forward to the early/mid-2010s. I used 2012 as an example because
270that's when I was in my first year of high school. At this time, you begin to
271understand a bit more about the world, log more long-term memories in the brain,
272and shift your perspectives.
273
274Let's start by creating a perspective of the world's technology at this time:
275- The iPhone 5 was released.
276- The first iPad Mini was released.
277- The Wii U was released.
278- Windows 8 & macOS Mountain Lion were the primary operating systems.
279- YouTube, Tinder, & Vine ruled the digital landscape.
280 - Perhaps you even watched Gangnam Style on YouTube this year.
281
282At this time, Facebook continued to cannibalize the internet. Each year,
283including 2012, Facebook consumed pages and converted websites into pages on
284their own website. Games, the app center, mobile apps, "pokes", and more slowly
285replaced other websites and communities on the web.
286
287/Twitter did the same thing around this time, to a lesser effect./
288
289As part of this domination by the top web service providers, apps started
290quickly replacing URLs. It felt as if apps became a first-class citizen of the
291digital world and that they may actually be *more* preferential to launching a
292web-first service.
293
294Paired with this app-first and centralized web was a preference for *algorithms*
295(/everyone shudder together/) which used data about a user to determine a precise
296factor of content for a user. Who cares about privacy at this point, right?
297Let's just mine the data, build the features, make our money, and figure the
298rest out later.
299
300At the end of all this is a world where more users than ever are carrying
301smartphones, using apps over websites, using algorithms to find content, and
302circling around the socially-rewarding locations of the digital universe.
303
304Personally... this felt like the beginning of the end. There was a short period
305in the mid-2000s to the 2010s where these apps were truly rewarding and
306valuable. They brought people together and we shared knowledge faster than ever.
307
308However, there was a dark side to this revolution. As these apps progressed, and
309the underlying technologies progressed, the companies and investors driving
310these efforts took a turn. Efforts pushed into the world of micro-transactions,
311psychological rewards for utilizing a platform, profits over value, and a slow
312descent into a disregard for the users.
313
314To me, that 2012 era was a turning point. You may personally love a different
315era (1980/1990s gamer, anyone? Any former phreaks out there?), but to me, it
316felt like we kept making leaps in technological capability until we reached the
317point of economical profitability in the 2000s-2010s era, where corporations,
318investors, and governments took a serious interest in controlling the internet.
319
320From here on out, the digital landscape seems to have a more sinister appearance
321and affect on us.
322
323* 2026: Logging On Today
324
325Fast forward to today: 2026. You want to check the latest headlines in your browser (a simple task!):
326
3271. Turn on your computer - most likely Windows 10 or 11.
3282. The computer nags you for updates.
3293. Windows has installed more games and ad-infested apps you don't want.
3304. Windows then advertises these new "features" to you via notifications.
3315. You open your default browser - most likely Chrome.
3326. When you do so, Edge nags you and asks if you want to switch to Edge?
3337. The homepage of your browser is littered with ads, promotions, and other
334 distractions.
3358. You start typing the URL of your favorite news site or searching for it - *but
336 wait*, your browser has some "recommendations" first, which seem like
337 thinly-veiled advertisements.
3389. If you searched instead of typing the URL directly, your browser (most likely
339 Google) will show you an AI summary loosely related to your search but not
340 really what you were looking for you. Somewhere in the distance, a tree
341 wilts.
34210. Below the AI "summary", which somehow takes half of the page space, results
343 are loaded. However, the top 3-5 are promoted results, which means they may
344 or may not relate to your search but someone paid to have them included.
34511. *FINALLY*, below all of that, will be the "real" results. These have been
346 predetermined by Google's search algorithm. At this point, you'd suspect it
347 would be consistent or at least transparent, right? Wrong. It's a black
348 box - don't ask anymore questions.
34912. You may click one, or maybe thirty, results before you find what you're
350 looking for.
35113. Great, a website with a real answer. But wait! You're not trustworthy
352 because you haven't accepted every cookie and tracking beacon in the last
353 decade. Therefore, you will have to solve a captcha that requires 13
354 iterations of clicking the "fastest animal" in an array of images, or worse,
355 bikes in various countries.
35614. Once you solve all that, there's a cookie banner waiting for you that gives
357 you two options:
358 1. Agree to all tracking (without seeing any information).
359 2. Or, "see more", where you will be presented with somewhere around 20
360 toggles to limit "legitimate interest" third-parties in the numbers of
361 the hundreds to thousands, or be ignorant and just accept all.
362 3. If you don't wish to spend a week of human time reading the agreements of
363 these various parties, you will eventually lose hope and click whichever
364 button lets you access the website.
36515. Phew. Finally. We're on the site itself. *Oh wait* - another AI summary and
366 maybe even an AI voice/podcast-style version of the article first? And it's
367 the latest feature, so of course you'll be nagged to try it out.
36816. Oh wait, you're interrupted again. This site requires age verification to
369 view its contents. For some reason, another country's laws apply to you
370 right now (spare me the legalese in your responses). Therefore, you will
371 need to create an account, giving this company personal data again, and then
372 upload your national ID or other identification to prove who you are.
37317. Whoo! What an easy process that would inspire you to visit again. At this
374 point, you can view the latest news article on the topic you were searching
375 for. Unfortunately, this site is owned by the same group of people who own
376 basically all news sites - ensuring you are reading the exact viewpoints
377 they are looking to communicate.
378
379What's the common theme here? There's an expectation on us at every single
380step - proof of identification, proof of humanity, testing of their new
381features, consumption of their views, etc., etc., etc.
382
383Pause too long on an ad because you're doing something in real life? Dang, seems
384like someone online made an impression on you and you will be shown that content
385religiously for months.
386
387We are rarely, if ever, allowed to freely roam and consume content we search for
388or type in. There are innumerable layers of intermediaries impeding our digital
389navigation. At each step, you may feel as if there's another party extracting
390commercial value from your visit, your clicks, your eyes, your mouse, or your
391scrolls.
392
393* The Internet I Miss
394
395I'm going to yell at clouds now. Be prepared.
396
397I miss the /old/ web, the indie web. Where websites were authored by humans, even
398in capacity underneath a corporation.
399
400We had rudimentary tools to solve the riddle of discovery, but they were tools
401nonetheless. Want to discover and explore new sites? You had search options,
402such as early Google or Jeeves, or third party tools. We had web rings,
403blogrolls, link lists, and other manually-curated pages to discover top-tier
404content.
405
406We dealt with slow speeds, lack of early web security, and strangers because the
407internet offered so much opportunity. Over time, that opportunity has shrunk
408drastically and the cost of visiting the internet has both become mandatory, yet
409more expensive.
410
411Finally, /no one/ owned the internet. Sure, we can get into semantics of the DNS
412system and infrastructure, but the web - and specifically, content - quickly
413became decentralized after the early stages until the recent centralization of
414content.
415
416I just miss being able to visit the web, find personal content from fellow
417internet explorers, and not spend the whole time avoiding the pitfalls of the
418modern web.
419
420* Closing
421
422As I wrote this post, I went through many thoughts and emotions. One thought was
423that the internet, as we knew it, disappeared. However, I don't think it did.
424Rather, the experience of the internet disappeared.
425
426I certainly don't want to go back to 2005, I just hope we don't lose the parts
427that made it feel worth exploring.